Augmented Reality
Posted: July 24th, 2009 | Author: Matt | Filed under: design | Tags: augmented reality, awesome, design | 1 Comment »Well, any posting is better than no posting! So here’s an awesome link for today. I’ve seen a handful of amazing Augmented Reality (AR) videos online this week that are giving me serious reason to drop everything and pursue AR with my whole heart even though I’ve no idea where to start. Ever since I was a little kid, I’ve dreamed about having a heads-up display projected onto my glasses [and if you're being honest with yourself you know you've probably dreamed of it too]. So watching this video may make a little part of your brain squeal with glee:
I can’t tell if I’m more excited about the social or technological innovations Augmented Reality technology is going to inspire. It’s too easy to see marketing campaigns taking advantage of this in a GE Smart Grid / William Gibson Spook Country GPS Art installation way, city-wide promotions with special hidden symbols that reveal prize codes, et cetera. It’s also easy to see Starbucks and other brick and mortar retail stores unveiling their own apps that’ll tether personal purchasing habits, store accounts, estimated wait times, pastry availability data, et cetera together so you’ll know how far and how long till the next caffeine boost. That’s all obvious, if depressing, but that’s just the field I work in. I imagine the utilities for doctors and medical professionals will be stunning and much more useful, and you know the military has already been working on this technology for years for combat purposes.
But I’m interested in the visuals, for better or worse. And I’m curious if the extremely cluttered visual environments we’re used to navigating every day are going to begin to gradually simplify as more of the data marketers would have us absorb migrates into the ether. Or what the social consequences will be if the privileged elite are actually privy to a whole other world of interactive information, a common marker of class division made concrete through technology. You can talk about how the internet is already fulfilling such a role, and people do, but bringing it into the physical world is unquestionably – well, a little bit spooky.
If you’re interested in pursuing AR development (and you know Actionscript 3), you can check out this link for a Flash CS3 toolkit that should get you started. Of course, I’m no coder – but you might find it useful. Developed in conjunction with the Seattle, Washington based AR Toolworks. I’m still looking around for more information on AR development, educational programs, and just cool-ass videos. So if you find any, send them in! Besides Parson’s program in Design+Technology, which, basically, I’m already going to go to. It has been decided.

































































